For Companies That Need PR at Affordable Prices, Porter Public Relations is Now Offering À La Carte Services
Orange, Calif.--August 26, 2010 – Porter Public Relations is now offering À La Carte services so companies that need PR may continue marketing in this new economy without paying high retainer fees.
Customers can simply choose from a menu of offered services, which includes press releases intended for print and broadcast; digital press releases written, formatted and optimized for search engine ranking; copywriting; and much more.
"Many companies that need PR feel like they are constrained by tight budgets so it’s imperative the PR firm can work effectively within a budget. In today’s world, there are companies that cannot afford to keep a public relations company on retainer at this point, but still need marketing services to maintain their brand, online presence and sales totals,” said Lisa Porter, CEO, Porter Public Relations, Inc. "Our way of doing business has changed with the new economy to make marketing possible for all companies, regardless of budget or size."
Premiere Public Relations Firm Bends Rules to Enable Companies that Need PR to Get it at Affordable Prices
The most powerful marketing tool Porter Public Relations offers in its À La Carte menu is the press release formatted and optimized to increase search engine ranking. The goal of this release is to make people find the client company’s website when searching using specific key words or phases via Google, Yahoo or other engines.
"Optimized press releases are the perfect tool for giving any company an online marketing boost, regardless if it’s a start up, fully established, brick and mortar or online business,” said Porter. “We write, optimize and format them in a such a way, they typically make it to the first page of Google News."
To further help companies that need PR to maintain their marketing while curbing expenses, Porter PR is offering a special online PR and marketing package that includes an optimized press release, creation of one-way links, free directory submissions and blog commenting at an exceptionally low price. This combination is designed to get a company's website on its way to being ranked in the search engines.
"Each quarter Porter Public Relations will offer a bundled package deal of combined À La Carte services, aimed at giving clients a price break on a strategic group of services pulled from its À La Carte menu,” said Porter.
New websites particularly need PR via the Internet. When a person searches for a specific service or product, companies vie for the #1 spot on Google and Yahoo. New websites typically can’t be found until they are marketed.
"Every new website launch needs at least one press release optimized for search engines to establish an Internet presence. These optimized press releases are especially effective, attracting nearly 20,000 impressions during the first three days on average, and boosting website rankings in major search engines considerably," said Porter.
Other items on the Porter Public Relations À La Carte menu include eZine article writing optimized by strategically using key words and phrases throughout, and then posted to top-tier Internet article sites; setting up corporate blogs; writing and commenting; link building; and social media network marketing. For those not sure what they need, Porter Public Relations offers a free consultation.
Those in need of PR that is affordable can find Porter Public Relations online at www.porterpr.com. The public relations agency specializes in new product and website launches, online marketing to include video distribution and content writing, special event media relations, print advertising, and production of high-level marketing collateral such as brochures and annual reports. It is known for its highly successful results.
Porter Public Relations works with clients in a variety of industries including:
e-commerce, technology, financial, medical, healthcare, construction and development to name a few. Its client list includes such companies as: Boeing Co., the leading aerospace engineering company and largest manufacturer of commercial jetliners; Sukut Construction--the largest landfill and mass excavator in California; Main Street Fair—the online auctions and free classified ads site that donates to the American school of each seller’s choice; and No Burn of California—a prominent non-toxic fire retardant company.
Porter Public Relations has been in business for more than 15 years. The company’s team consists of the best SEO expert in the country, Steve Wiideman, marketing expert Lisa Porter, and other high-level seasoned public relations and graphic design professionals. The public relations firm is based in Southern California and provides local public relations in Orange, Los Angeles and San Diego counties. The firm also works on national accounts.
Media Contact: Lisa Porter
Phone: (949) 216-9970